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14
May

Number of Cellular Users Up 5% in April

April is historically on par or weaker than March in terms of cellular sales. The total net adds in Russia were 2.1 mln vs. 2.4 mln a month ago (1.1 mln a year ago in April 2003). The penetration in the country surpassed 30%, a twofold increase Y-o-Y.

MTS outperformed competitors in Moscow area while Vimpelcom demonstrated the best performance in regional sales. MegaFon's final steps to 'clean' the subscriber base by introducing stricter churn policies in its subsidiaries across Russia resulted in rather weak performance in April, though the company's additions in Moscow were stable with subscriber base exceeding 1 mln in the capital as of April 30.

Russian Mobile Subscribers

Mobile Subscribers Apr 30, 2004 Mar 31, 2004
Russia 44,420,000 42,260,000
  Penetration 30.6% 29.1%
Moscow 12,813,564 12,424,223
  Penetration 75.4% 73.1%
St.Petersburg 4,066,771 3,931,481
  Penetration 64.1% 62.0%
Russian Cellular
Market Breakdown, April 2004
Russian Net Additions,
April 2004
Top 10 Mobile Operators
# Company April 30, 2004 March 31, 2004
1 MTS 21,000,514 19,950,000
Moscow
5,605,849 5,390,000
Ukraine (UMC)
4,103,798 3,849,000
Belarus
636,000 593,000
2 Vimpelcom 14,125,000 13,348,000
Moscow
6,150,000 6,034,000
3 MegaFon 8,128,165 7,741,730
Moscow
1,002,315 942,377
Tajikistan
16,500 16,000
4 Uralsvyazinform 1,395,389 1,338,811
5 SMARTS Group 1,317,000 1,265,000
6 Sibirtelecom 604,700 599,800
7 N.Novgorod Cellular 437,798 430,981
8 Dal Telecom International 276,448 258,411
9 Ekaterinburg Cellular Communications 276,189 265,137
10 New Telephone Company 160,714 153,895

Moscow and St.Petersburg

Moscow License Area

MTS leapfroged over Vimpelcom in April winning 55% of all net additions. Vimpelcom still remains the leader with 6.15 mln subscribers leading by 0.5 mln users compared to its main rival, MTS. MegaFon finally reached 1 mln milestone in Moscow earning visible 18% of new users.

Moscow Market Breakdown
April 30, 2004
Net Additions in Moscow,
April 2004

St.Petersburg and Leningrad Region

St. Petersburg Market Breakdown
April 31, 2004
Net Additions in St.Petersburg
April 2004