4Q 2009 Mobile VAS Data Released
05 April 2010
Estimates on the Russian mobile value added services market for 4Q2009 is released. The data is available for download in "News and Data" section of our web-site. Below are some full-year 2009 mobile VAS highlights:
- Total Russian VAS market in 2009 reached RUR 122,396.1 mln (+27% Y-o-Y) or MUSD 3,920.9;
- 2009 VAS share in mobile revenues increased to 18.8 compared to 14.9% in 2008;
- Messaging revenue grew only 4% to RUR 49,808.4 mln;
- Revenue from Content and Data services reached RUR 32,437.6 mln (+45% Y-o-Y) and RUR 36,415.6 mln (+58% Y-o-Y) respectively.
Please note that starting 4Q2009 we publish operators' VAS revenue numbers calculated in accordance to the unified revenue allocation methodology.
VAS Products
Below is the list of VAS products which are included into the calculation (by product group):
Messaging
- SMS P2P
- MMS P2P (excluding Data Traffic in roaming)
- E-mail (subscription fee)
- IM (subscription fee)
- SMS Tariff Modifiers
- MMS Tariff Modifiers
Data
- GPRS-WAP
- GPRS-Internet
- WAP/GPRS
- Traffic Sharing
- Corporate Network
- WAP Tariff Modifiers
- GPRS Tariff Modifiers
Content
- CPA (Content Provider Access)
- Aggregation, including:
- WAP Portal (subscription fee and content)
- STK
- RBT
- USSD
- iVR
- SMS
- MMS
- ICBC
- LBS
- Mobile TV (subscription fee and advertising)
- SMS Gates
Other VAS
- m-Commerce (net)
- CSD
- VoIP (subscription fee)
- PTT (subscription fee)
- FMC (subscription fee)
- Basic VAS (Voice Mail, Caller ID/Anti-Caller ID, Conference Connection)
- Live Balance
Additionally, there are several definitions included into the methodology:
- VAS Roaming: Gross revenue from VAS received from own subscribers in all kinds of roaming: allocated to the corresponding VAS revenue streams;
- Mixed VAS Bundles (VAS+VAS): Gross revenue from VAS: allocated to the corresponding VAS revenue streams;
- Mixed Voice+VAS Bundles: VAS part of gross revenue: allocated to the corresponding VAS revenue streams.