VAS Data 2010

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Full-year 2010 VAS highlights

Total Russian VAS market in 2010 reached RUR 150,413.7 mln (+21% Y-o-Y) or MUSD 4,952.7;
2010 VAS share in mobile revenues increased to 21% compared to 19% in 2009;
Messaging revenue grew only 2% to RUR 51,007.4 mln;
Revenue from Content and Data services reached RUR 39,224.8 mln (+21% Y-o-Y) and RUR 53,026.4 mln (+46% Y-o-Y) respectively.