Market News
Cellular Market Data: 2005 Year-End Results
Below you may download the December and year-end 2005 subscriber figures on Russian and Ukrainian cellular markets. Please note that we have slightly downgraded our November 2004 estmates for total number of subscribers in Russia and upgraded Astelit's (Ukraine) figures for November.
Main highlights for both covered markets:
Russia
MTS remains market leader but the margin between MTS and Vimpelcom narrows. Although Russian operators added significant 6.2 mln new subs to the counter in December, there is a visible slowdown in Y-o-Y market growth rate - there were 8.3 mln net additions reported in December 2004. 2005 was the last year of record-high growth rates as the level of saturation closes in in the major part of the country's regions. Other key points:
- Number of subscribers (valid SIM cards) reached 125.8 mln (up 6.2 mln from November 2005, 51.4 mln from December 2004);
- Penetration jumped to 86.6% (up 4.3% from November 2005, 35.4% from December 2004);
- There were 135 and 118 SIM cards in use per 100 population in Moscow and St.Petersburg respectively as of December 31, 2005;
- MTS won December net additons in the regions and generally in Russia, losing to Vimpelcom in Moscow and St.Petersburg.
Russian Mobile Subscribers
Mobile Subscribers | December 31, 2005 | November 30, 2005 |
---|---|---|
Total Russia | 125,760,000 | 119,730,000 |
Penetration* | 86.6% | 82.5% |
Moscow | 22,842,679 | 22,302,410 |
Penetration* | 134.5% | 131.3% |
St.Petersburg | 7,508,220 | 7,273,784 |
Penetration* | 118.4% | 114.7% |
Subscribers outside Moscow and St.Pete | 95,409,101 | 90,153,806 |
Penetration* | 78.3% | 74.0% |
* Please note that penetration figures are calculated based on official data from 2002 population census (145 mln for Russia, 17 mln for Moscow and 6.3 mln for St.Pete). Reportedly, the population in Moscow License Area reaches as high as 23-25 mln while St.Pete License Area population figure is above 7 mln.
Ukraine
Total number of subscribers in Ukraine almost doubled in 2005. Kyivstar and UMC remain very close rivals with Astelit lagging behind by a margin. Leaders were almost on par in December net additions, though UMC managed to attract a bit larger share of users.
- Number of subscribers (valid SIM cards) reached 30.4 mln (up 3.6 mln from November 2005, 16.5 mln from December 2004);
- Penetration increased to 63.8% (up 7.5% from November 2005, 34.6% from December 2004);
Ukrainian Mobile Subscribers
Mobile Subscribers | December 31, 2005 | November 30, 2005 |
---|---|---|
Total number of subscribers | 30,379,116 | 26,823,941 |
Penetration | 63.8% | 56.4% |
Our estimates for Astelit show significant market share gain in 2005 (9% as of December). However, considering quite liberal churn policy adopted by the company we maintain strong scepticism about the ability of all those subscribers to generate a reasonable revenue for Astelit.
Cellular Market Data: Russia and Ukraine
Russia
Number of subscribers (valid SIM cards) reached 120 mln, up 4 mln from October 2005, 45 mln from December 2004 and 54 mln from November 2004. Other key points are:
- Penetration in Russia grew to 83% (up 3% from October 2005, 31% from December 2004, 37% from November 2004);
- There were 131 and 115 SIM cards in use per 100 population in Moscow and St.Petersburg respectively as of November 30, 2005;
- In November 2005 Vimpelcom won back the leadership from MTS in net additions in Moscow, St.Petersburg and total Russia.
Russian Mobile Subscribers
Mobile Subscribers | November 30, 2005 | October 31, 2005 |
---|---|---|
Total Russia | 119,730,000 | 115,760,000 |
Penetration* | 82.5% | 79.7% |
Moscow | 22,302,410 | 22,026,696 |
Penetration* | 131.3% | 129.7% |
St.Petersburg | 7,273,784 | 7,171,757 |
Penetration | 114.7% | 113.1% |
Subscribers outside Moscow and St.Pete | 90,153,806 | 86,561,547 |
Penetration | 74.0% | 71.0% |
* Please note that penetration figures are calculated based on official data from 2002 population census (17 mln for Moscow and 6.3 mln for St.Pete). Reportedly, the population in Moscow License Area reaches as high as 23-25 mln while St.Pete License Area population figure is above 7 mln.
Ukraine
Total number of subscribers reached 26,360,539 which translates into cellular penetration of 55.4%. Kyivstar showed good results in November outnumbering its main rival, UMC.
Please note that Astelit has more liberal churn policy (12 months) compared to other operators and still did not churn subcribers since its network launch. You may find more information in the file below.
October 2005 Cellular Market Data
Number of subscribers (valid SIM cards) reached 115.8 mln as of October 31, 2005, up 4.0 mln compared to the previous month. The growth is 41.4 mln subscribers since December 2004 and 53.5 mln since October 2004.
Penetration in Russia almost reached 80% (up 3% from August 2005, 29% from December 2004, 37% from October 2004). There were 130 and 113 SIM cards in use per 100 of population in Moscow and St.Petersburg respectively as of October 31, 2005. In October 2005 MTS outperformed its rivals in terms of net additions in Moscow and regions, while Vimpelcom did better than competition in St.Petersburg.
Russian Mobile Subscribers
Mobile Subscribers | October 31, 2005 | September 30, 2005 |
---|---|---|
Total Russia | 115,760,000 | 111,740,000 |
Penetration* | 79.7% | 77.0% |
Moscow | 22,026,696 | 21,625,285 |
Penetration* | 129.7% | 127.3% |
St.Petersburg | 7,171,757 | 7,077,535 |
Penetration | 113.1% | 111.6% |
Subscribers outside Moscow and St.Pete | 86,561,547 | 83,037,180 |
Penetration | 71.0% | 68.1% |
* Please note that penetration figures are calculated based on official data from 2002 population census (17 mln for Moscow and 6.3 mln for St.Pete). Reportedly, the population in Moscow License Area reaches as high as 23-25 mln while St.Pete License Area population figure is above 7 mln.
Russian Mobile Subscribers Growth
Below you may download AC&M monthly updates for May-October 2005 in MS Excel format.
May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 | Please note that the number of subscribers mentioned in our reports effectively means number of valid SIM cards as reported by mobile operators according to their churn policy. Visit our DOWNLOAD AREA. |
Russian Cellular Market in April 2005
The number of Russian cellular customers grew 4% in April to reach 89.3 mln (3.7 mln net adds, slightly less than in March when 3.9 new subscribers were added). SIM-card penetration was at 62% as of April 30, 2005, compared to 31% in April 2004 and 51% at the end of 2004.
Russian Mobile Subscribers
Mobile Subscribers | April 30, 2005 | March 31, 2005 |
---|---|---|
Total Russia | 89,275,000 | 85,560,000 |
Penetration* | 61.5% | 58.9% |
Moscow | 19,139,425 | 18,608,083 |
Penetration* | 112.7% | 109.6% |
St.Petersburg | 6,220,025 | 6,053,309 |
Penetration | 98.1% | 95.5% |
Subscribers outside Moscow and St.Pete | 63,915,550 | 60,898,608 |
Penetration | 52.5% | 50.0% |
* Please note that penetration figures are calculated based on official data from 2002 population census (17 mln for Moscow and 6.3 mln for St.Pete). Reportedly, the population in Moscow License Area reaches as high as 23-25 mln while St.Pete License Area population figure is above 7 mln.
Russian Cellular | Russian Net Additions, |
Top 10 Mobile Operators
# | Company | April 30, 2005 | March 31, 2005 |
---|---|---|---|
1 | MTS | 42,084,667 | 40,085,000 |
Moscow | 8,393,216 | 8,114,377 | |
Ukraine (UMC) | 8,325,515 | 8,079,556 | |
Belarus | 1,455,919 | 1,396,380 | |
Uzbekistan | 369,625 | 351,974 | |
2 | Vimpelcom | 31,809,000 | 30,750,000 |
Moscow | 8,267,500 | 8,120,000 | |
Kazakhstan | 1,195,000 | 1,131,000 | |
3 | MegaFon | 16,269,861 | 15,684,945 |
Moscow | 2,348,716 | 2,255,879 | |
Tajikistan | 51,329 | 50,138 | |
4 | Uralsvyazinform | 2,480,000 | 2,400,000 |
5 | SMARTS Group | 2,150,000 | 2,101,000 |
6 | Tele2 | 1,590,000 | 1,490,000 |
7 | Sibirtelecom | 1,267,622 | 1,198,255 |
8 | N.Novgorod Cellular | 826,556 | 798,036 |
9 | Ekaterinburg Cellular Communications - MOTIV | 537,665 | 509,384 |
10 | New Telephone Company | 345,670 | 326,770 |
Both Vimpelcom and MegaFon showed somewhat modest results in April compared to MTS, which was the unquestionable leader in net additions in Moscow, St.Petersburg and the regions.
Moscow and St.Petersburg
Moscow License Area
Moscow Market Breakdown | Net Additions in Moscow, |
St.Petersburg and Leningrad Region
St. Petersburg Market Breakdown | Net Additions in St.Petersburg |
Regions outside Moscow and St.Pete
Regional Market Breakdown | Regional Net Additions |
Russian Cellular Market in March 2005
The number of Russian cellular customers grew 5% in March to reach 85.6 mln.
There were 59 SIM cards issued per 100 of population as of 31 March 2005 (compared to 29 in March 2004 and 51 at the end of 2004).
Russian Mobile Subscribers
Mobile Subscribers | March 31, 2005 | February 28, 2005 |
---|---|---|
Total Russia | 85,560,000 | 81,700,000 |
Penetration* | 58.9% | 56.3% |
Moscow | 18,608,083 | 18,129,914 |
Penetration* | 109.6% | 106.7% |
St.Petersburg | 6,053,309 | 5,911,085 |
Penetration | 95.5% | 93.2% |
Subscribers outside Moscow and St.Pete | 60,898,608 | 57,659,001 |
Penetration | 50.0% | 47.3% |
* Please note that penetration figures are calculated based on official data from 2002 population census (17 mln for Moscow and 6.3 mln for St.Pete). Reportedly, the population in Moscow License Area reaches as high as 23-25 mln while St.Pete License Area population figure is above 7 mln.
Russian Cellular | Russian Net Additions, |
Top 10 Mobile Operators
# | Company | March 31, 2005 | February 28, 2005 |
---|---|---|---|
1 | MTS | 40,085,000 | 38,480,000 |
Moscow | 8,110,000 | 7,955,000 | |
Ukraine (UMC) | 8,080,000 | 7,895,000 | |
Belarus | 1,400,000 | 1,328,000 | |
Uzbekistan | 352,000 | 337,000 | |
2 | Vimpelcom | 30,750,000 | 29,450,000 |
Moscow | 8,120,000 | 7,945,000 | |
Kazakhstan | 1,131,000 | 1,055,000 | |
3 | MegaFon | 15,684,945 | 14,867,250 |
Moscow | 2,255,879 | 2,127,996 | |
Tajikistan | 50,138 | 49,212 | |
4 | Uralsvyazinform | 2,400,000 | 2,283,100 |
5 | SMARTS Group | 2,101,000 | 2,010,000 |
6 | Tele2 | 1,490,000 | 1,410,000 |
7 | Sibirtelecom | 1,198,255 | 1,116,000 |
8 | N.Novgorod Cellular | 798,036 | 775,322 |
9 | Ekaterinburg Cellular Communications - MOTIV | 509,384 | 486,520 |
10 | New Telephone Company | 326,770 | 311,570 |
Almost 0.5 mln net additions were signed in Moscow. Penetration in the city reached 110% (73% in March 2004). According to our estimates the real penetration in the capital (if one takes adjusted population figure of ~25 mln vs. 17 mln official and discount for inactive users) is around 60-65% at the end of March. Big 3 players were almost on par in terms of new customer additions. However, Vimpelcom did slightly better than others and returned the leadership in the capital (though 5-10k difference so far do not look very convincing).
MegaFon outperformed MTS and Vimpelcom on its home market of St.Petersburg where it had been losing to competition since Oct-04, while MTS attracted the largest number of customers outside Moscow and St.Petersburg license areas.
Moscow and St.Petersburg
Moscow License Area
Moscow Market Breakdown | Net Additions in Moscow, |
St.Petersburg and Leningrad Region
St. Petersburg Market Breakdown | Net Additions in St.Petersburg |
Regions outside Moscow and St.Pete
Regional Market Breakdown | Regional Net Additions |
February 2005 Cellular Statistics
If Russia sustain the current growth pattern we may very well see 119 million subscribers in Russia at the year-end 2005 (>80% penetration).
Russian Mobile Subscribers
Mobile Subscribers | February 28, 2005 | January 31, 2005 |
---|---|---|
Total Russia | 81,700,000 | 78,260,000 |
Penetration | 56.3% | 53.9% |
Moscow | 18,129,914 | 17,617,682 |
Penetration | 106.7% | 103.7% |
St.Petersburg | 5,911,085 | 5,797,703 |
Penetration | 93.2% | 91.4% |
Subscribers outside Moscow and St.Pete | 57,659,001 | 54,844,615 |
Penetration | 47.3% | 45.0% |
Please note that our penetration figures are based on official data from 2002 population census (17 mln for Moscow and 6.3 mln for St.Pete). Reportedly, the population in Moscow License Area reaches as high as 23-25 mln while St.Pete License Area population figure is above 7 mln.
Russian Cellular | Russian Net Additions, |
Top 10 Mobile Operators
# | Company | February 28, 2005 | January 31, 2005 |
---|---|---|---|
1 | MTS | 38,480,000 | 37,220,000 |
Moscow | 7,955,000 | 7,800,000 | |
Ukraine (UMC) | 7,895,000 | 7,730,000 | |
Belarus | 1,328,000 | 1,270,000 | |
Uzbekistan | 337,000 | 320,000 | |
2 | Vimpelcom | 29,450,000 | 28,245,000 |
Moscow | 7,945,000 | 7,775,000 | |
Kazakhstan | 1,055,000 | 995,000 | |
3 | MegaFon | 14,867,250 | 14,153,090 |
Moscow | 2,127,996 | 1,941,776 | |
Tajikistan | 49,212 | 48,624 | |
4 | Uralsvyazinform | 2,283,100 | 2,167,800 |
5 | SMARTS Group | 2,010,000 | 1,905,100 |
6 | Tele2 | 1,410,000 | 1,340,000 |
7 | Sibirtelecom | 1,116,000 | 1,029,742 |
8 | N.Novgorod Cellular | 775,322 | 725,000 |
9 | Ekaterinburg Cellular Communications - MOTIV | 486,520 | 440,000 |
10 | New Telephone Company | 311,570 | 280,810 |
Starting from this issue we include our estimates for Tele2 customers in Russia. With a very limited operational data available on Tele2 Russian operations we consider it is still important to share our vision with you as, according to our estimates, the company may soon reach 1.5 million subscribers (combined of all its 12 regional networks) and thus should be considered as a serious second-tier regional operator.
Moscow and St.Petersburg
Moscow License Area
Both MTS and Vimpelcom signed 150+ thsd new customers in February, which is typically not the best selling month. MTS leadership in the capital remained unchanged in February, though the difference with Vimpelcom is statistically insignificant. We would like to draw your attention to the performance by MegaFon, which for the first time since Sonic Duo (MegaFon operating entity in the Moscow License Area) came on air in November 2001, achieved more net additions in the capital than its two major competitors! Despite the fact that MegaFon uses stricter churn policy it has been slowly but surely expanding its market share in the MLA.
Moscow Market Breakdown | Net Additions in Moscow, |
St.Petersburg and Leningrad Region
St.Petersburg is quickly approaching 100 mobile accounts per 100 population. Vimpelcom signed more than 50,000 users in St.Petersburg in February - for the second month in a row winning leadership in net additions from MegaFon and MTS.
St. Petersburg Market Breakdown | Net Additions in St.Petersburg |
Regions outside Moscow and St.Pete
Regional sales are leaded by Vimpelcom this month (again), with MTS running closely.
Regional Market Breakdown | Regional Net Additions |