4Q 2009 Mobile VAS Data Released

VAS Products

Below is the list of VAS products which are included into the calculation (by product group):

Messaging

• SMS P2P
• MMS P2P (excluding Data Traffic in roaming)
• E-mail (subscription fee)
• IM (subscription fee)
• SMS Tariff Modifiers
• MMS Tariff Modifiers

Data

• GPRS-WAP
• GPRS-Internet
• WAP/GPRS
• Traffic Sharing
• Corporate Network
• WAP Tariff Modifiers
• GPRS Tariff Modifiers

Content

• CPA (Content Provider Access)
• Aggregation, including:
  • WAP Portal (subscription fee and content)
  • STK
  • RBT
  • USSD
  • iVR
  • SMS
  • MMS
  • ICBC
  • LBS
  • Mobile TV (subscription fee and advertising)
• SMS Gates

Other VAS

• m-Commerce (net)
• CSD
• VoIP (subscription fee)
• PTT (subscription fee)
• FMC (subscription fee)
• Basic VAS (Voice Mail, Caller ID/Anti-Caller ID, Conference Connection)
• Live Balance 

Additionally, there are several definitions included into the methodology:

• VAS Roaming: Gross revenue from VAS received from own subscribers in all kinds of roaming: allocated to the corresponding VAS revenue streams;
• Mixed VAS Bundles (VAS+VAS): Gross revenue from VAS: allocated to the corresponding VAS revenue streams;
• Mixed Voice+VAS Bundles: VAS part of gross revenue: allocated to the corresponding VAS revenue streams.