Print
05
Apr

4Q 2009 Mobile VAS Data Released

VAS Products

Below is the list of VAS products which are included into the calculation (by product group):

Messaging

  • SMS P2P
  • MMS P2P (excluding Data Traffic in roaming)
  • E-mail (subscription fee)
  • IM (subscription fee)
  • SMS Tariff Modifiers
  • MMS Tariff Modifiers

Data

  • GPRS-WAP
  • GPRS-Internet
  • WAP/GPRS
  • Traffic Sharing
  • Corporate Network
  • WAP Tariff Modifiers
  • GPRS Tariff Modifiers

Content

  • CPA (Content Provider Access)
  • Aggregation, including:
    • WAP Portal (subscription fee and content)
    • STK
    • RBT
    • USSD
    • iVR
    • SMS
    • MMS
    • ICBC
    • LBS
    • Mobile TV (subscription fee and advertising)
  • SMS Gates

Other VAS

  • m-Commerce (net)
  • CSD
  • VoIP (subscription fee)
  • PTT (subscription fee)
  • FMC (subscription fee)
  • Basic VAS (Voice Mail, Caller ID/Anti-Caller ID, Conference Connection)
  • Live Balance 

Additionally, there are several definitions included into the methodology:

  • VAS Roaming: Gross revenue from VAS received from own subscribers in all kinds of roaming: allocated to the corresponding VAS revenue streams;
  • Mixed VAS Bundles (VAS+VAS): Gross revenue from VAS: allocated to the corresponding VAS revenue streams;
  • Mixed Voice+VAS Bundles: VAS part of gross revenue: allocated to the corresponding VAS revenue streams.